Social media is ubiquitous in this day and age. Since the earliest days of Facebook and Twitter, every automaker out there has flocked to the net to show off the best and brightest of their fleets. It is a revolution in the way that iconic brands can connect and reach out to their fans. However, many see it as just another venue for advertisement. With Volvo, however, the experience is so much more than that.
Instagram is the freshest frontier in the social media sphere and Volvo's is truly unique. Through Instagram it has created #VolvoMoment, a special hashtag through which Volvo owners can share their best experiences in their vehicles. In doing this, Volvo has transcended the background noise of the auto industry and social media world; showing not just what their vehicles can do, but what owning a Volvo can be. From this V60 in the mountains of Taiwan, to an XC60 traversing a forest in St. Petersburg, to even a vintage 240 basking under the glow of the Northern lights, the #VolvoMoment tag brings together under one banner the true essence of Volvo.
If you're looking for a good way to spend a few hours looking at some beautiful photography, we highly recommend checking out Volvo's Instagram account. And if you'd like to take a shot at having your own #VolvoMoment featured, visit us at Northpoint Volvo to drive one of these photogenic vehicles today!
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