Anders Axelson looks a bit uneasy. Of course he would be; he's strapped into an amusement park ride version of a machine that simulates car crashes. Moments before, his children rode in it, and were laughing and squealing in delight.

When it comes his turn they tell him, "Dad, I don't want to watch a film where you barf all over the place."

Good luck, Mr. Axelson. We hope demonstrating safety technology is worth it.

The point Volvo safety expert Anders Axelson was trying to make is, this theme park inspired robot arm is going to help save lives.

With the ability to quickly simulate crash conditions and rollover accidents, Volvo engineers can innovate safety technologies more efficiently. That includes ways to make seat belts more effective.

This dedication to innovating safety features is why every car in our new Volvo inventory has a five-star safety rating. Come down to North Point Volvo and find out what a company with a Robocoaster can do for you.

Categories: Video